The venerable company HOESCH stands for high-quality and design-savvy bathroom products and excellent manufacture of sanitary acrylic.

The complete bath set developed by yellow continues the successful SensaMare concept with its multi-sensual elements.

A mix of high-quality materials such as wood, acrylics and stainless steel generates a sensual minimalism that is captivating in its naturalness and harmony. 

The series currently consists of bathtub, washstand, mirrored cabinet and rectangular shower cabinet. 

The whirlpool-series Ergo plus conceived and designed by yellow staggers by novel ergonomic solutions and enables the so-called "floating" effect due to the frame catching spill-overs: 

The user can fill the bathtub until the very top: a gain of an additional 12cm in depth of water! 

With the Hoesch-Gates as generous gesture, the 850 m2 stand invites the visitor to stay awhile and take a good look at the high-quality bathroom and wellness products. Here the effect of the Hoesch exhibits is reinforced by the architectural and purist style of the design elements.  

The gates are connected through a continuously lit streamer on which the successful bathroom products of the past decades are displayed next to pioneering wellness worlds in symbiosis with each other. Illuminated thread curtains as a metaphor for water divide the stand into a lounge, meeting and presentation area. 

HOESCH launched the 3rd design award "Visionary Bathrooms" and invited renowned international architects to create novel architectonic products for future wellness environments.

yellow acted as lead agency and was responsible for the award concept, the award CI - website management and administration - and the organisation of the event. 

1. HOESCH Design Award | Concept, Corporate Design, Print edition

2. HOESCH Design Award | Concept, Corporate Design, Print edition